I Hope Agencies Won’t Ditch Blogs.
Last week Digiday wrote that, according to research by University of Massachusetts, agencies are blogging less. Agencies reps state that there are couple of reasons for ditching blogs.
Maintaining a blog takes a lot of effort. Therefore agencies are switching to other platforms like Facebook, Twitter, LinkedIn and Instagram that doesn’t request so much time and energy. Plus, it is easier to attract audience on these social platforms.
On the one hand, I understand and support this shift. Time is an essential value. So if you can reach your audience in less time and with higher efficiency, there’s no reason not to do this. On the other hand - I’m a huge fan of agencies blogs. Over the years I’ve learned a lot from many insightful posts created by agencies. In my opinion, communication on social media is more suitable for brief messages while blogs provide space for deeper analysis. That’s why I hope that in future agencies will stick to blogging.
Here are some blogs of my daily reading list that are maintained by agencies:






